The Pacific Coffee concept was inspired by the coffee culture of Seattle, where coffeehouses were community hubs, serving great Italian espresso-based coffee in generous American sizes, with informality and a friendly attitude. Since its inception in 1992, Pacific Coffee Company has provided world-class coffee to satisfy Hong Kong's growing demand for specialty coffee beverages.

In 2005, this home-grown brand was acquired by Chevalier Pacific (Holdings) Limited. Since that time Pacific Coffee has grown rapidly, not only locally but with expansion to the Chinese Mainland, Macau, Singapore and Malaysia. In June 2010, China Resources Enterprise, Limited (CRE) and Chevalier forged a partnership to further expand the brand in the Mainland, with CRE a major shareholder in developing Pacific Coffee under the umbrella of China Resources Vanguard's retail business unit.
The Pacific Coffee brand is recognised as serving the best coffee in Hong Kong, having won numerous consumer awards organised by major magazines and websites. At the 2012 inaugural Smart Card Awards Asia in Singapore, we received the Best Retail Technology Implementation award for our Perfect Cup Card membership programme. Also this year, Pacific Coffee was honoured with two awards for our iPhone app - Best Technology Innovation and Best Integrative e-Commerce Strategy - at the Excellence of SME e-Commerce Awards organised by PayPal.